APPLIED PROJECTS
Open realistic case briefs, work through the data and trade-offs, then communicate a recommendation you can stand behind.
10 cases
CASE PORTFOLIO / 10
Problem → Data → Decision → DeliverableFEATURED CASE
Retention analysis case study
Analyze customer behavior and identify the patterns most strongly associated with churn risk.
CASE STUDY FOCUS
Investigate the customer base, calculate churn patterns across meaningful segments, and turn the analysis into practical retention recommendations that a business stakeholder could act on.
FEATURED CASE
Commercial performance analysis
Analyze revenue trends, products, customers, and business opportunities in a realistic online retail dataset.
CASE STUDY FOCUS
Explore order-level sales data, surface the most important commercial patterns, and produce a concise set of insights and recommendations for a business review.
FEATURED CASE
Campaign effectiveness analysis
Evaluate campaign effectiveness and identify the best-performing customer and campaign segments.
CASE STUDY FOCUS
Measure campaign performance using core marketing metrics, compare customer and campaign segments, and recommend how future budget should be allocated.
PROJECT 04
Credit-risk modeling case study
Explore borrower characteristics and design a structured workflow for predicting loan default risk.
CASE STUDY FOCUS
Analyze borrower and loan features, identify the strongest default-risk patterns, and outline or build a classification workflow with metrics suited to lending decisions.
PROJECT 05
People analytics case study
Understand the factors associated with employee attrition and structure a predictive workflow around them.
CASE STUDY FOCUS
Explore employee records to understand attrition drivers, develop segment-based insights, and design a prediction workflow that could support retention planning.
PROJECT 06
Fraud-evaluation strategy case study
Design an evaluation strategy for a highly imbalanced fraud detection problem without relying on misleading headline metrics.
CASE STUDY FOCUS
Audit an imbalanced fraud dataset, compare evaluation strategies, and design a threshold-selection approach that reflects fraud costs and review capacity.
PROJECT 07
Retail forecasting workflow
Create a structured workflow for forecasting future product demand using historical sales and time-based features.
CASE STUDY FOCUS
Build a forecasting workflow that uses historical demand patterns, time-based features, and realistic validation to estimate future product demand.
PROJECT 08
Healthcare operations analysis
Analyze appointment behavior and identify the factors associated with missed healthcare appointments.
CASE STUDY FOCUS
Explore appointment data, identify the strongest no-show patterns, and propose operational actions or a modeling direction that could reduce missed appointments.
PROJECT 09
End-to-end SaaS retention modeling capstone
Build a defensible churn-prediction workflow from framing and leakage checks through final evaluation and stakeholder communication.
CASE STUDY FOCUS
Create a reproducible predictive workflow that identifies useful churn risk while documenting its limits, threshold decision, and recommended retention action.
PROJECT 10
E-commerce segmentation case study
Discover, profile, and cautiously use customer segments to recommend growth actions.
CASE STUDY FOCUS
Use defensible unsupervised analysis to identify useful customer structure, explain its limits, and recommend evidence-based growth actions.
