P52SQLBeginnerCalculate5 min

Calculate Conversion Rate With the Right Session Denominator

Calculate conversion with purchases and sessions at the same grain.

#calculate#conversion#aggregation

Scenario

A daily table has 1,200 sessions and 48 purchasing sessions. Orders contains 52 rows because four sessions bought twice.

Problem statement

Calculate session conversion rate.

Your Task

  1. Choose numerator and denominator.
  2. Calculate the percentage.
  3. Explain why orders are not the numerator.

Related Concepts

ConversionGrainSQL aggregation

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